Afzal Hossain, MBA Student, Department of Marketing, Comilla University, Comilla, Bangladesh
Md. Lutfar Rahman, PhD, Malaysia University of Science and Technology; Professor, College of Business Administration, International University of Business Agriculture and Technology, Dhaka, Bangladesh
Md. Moynul Hasan, MBA, Rajshahi University; Assistant Professor, Department of Marketing, Comilla University, Comilla, Bangladesh
This paper aims to analyze the consumers’ internet shopping decision toward fashion apparels and its impact on satisfaction in Bangladesh. This paper adopts the quantitative analysis of possible factors that may affect consumers’ internet shopping decision of fashion apparels and its impact on satisfaction. By using convenient sampling method, the data has been collected from 200 respondents. Data are analyzed using frequency & regression analysis. From the results of regression analysis, this research is found that security, delivery, product availability, and product variety as the important factors, which significantly influence consumers’ internet shopping decision of fashion apparels. This study is revealed that internet shopping decision of fashion apparels as the vital factor, which significantly affects consumers’ satisfaction in fashion apparel. This paper may be added to these internet shopping focuses on fashion apparels. Internet functioning fashion apparels organization can be promoted recognizing persuasive factors of internet shopping decision and satisfaction on fashion apparels. It can aid internet shopping decision of fashion apparels and satisfaction on fashion apparels excellence along with numerous apparels offer to virtual consumers through the internet. This exploration will be created awareness among e-business practicing fashion apparels firms, academicians, researchers, and virtual fashion apparels shoppers.
Keywords: internet shopping decision, fashion apparels, satisfaction, influential factors, Bangladesh.
JEL Classification: D11, L81, C44.
Cite as: Hossain, A., Rahman, Md. L., Hasan, Md. M. (2018). Consumers’ Internet Shopping Decision toward Fashion Apparels and Its Impact on Satisfaction in Bangladesh. Business Ethics and Leadership, 2(4), 74-82. http://doi.org/10.21272/bel.2(4).74-82.2018.
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