, PhD, Professor and Deputy Program Director of Sustainability Studies, Akamai University, Hawaii, USA; Professor of Economics and Entrepreneurship, Sumy State University, Ukraine
This paper illustrates the theoretical and historical account of public opinion survey with reference to public policy (any field-infrastructure, development, environment management, etc.). Paper is based on secondary information and provides a general base of the public opinion survey. The purpose of the paper is to outline the foundation of public opinion collection and use in the policy formulation on general public concern issues such as climate change. This paper summarizes the arguments and counterarguments within the scientific discussion on the issue Theoretical/Historical Account of Public Opinion Survey and Its Importance. The main purpose of this paper is to give a general sense of what is public opinion, what is its origin and use. This short paper illustrates literary sources and approaches on public opinion survey mostly created for solving the social problem. Investigation of the topic shows that the importance of public opinion cannot be avoided in the contemporary world, however the ways of collecting opinions may vary. Methodologically, this paper is completely based on secondary data, literature survey methods. Primarily this paper is based on authors teaching material and epistemology of public opinion survey and polls. The core objective of this research is to make students and researcher familiar about the public opinion, so the paper does not follow the research format trajectory. The results of the research can be useful for students, researchers and policymakers who often used public opinion survey to make decision or policy.
Keywords: public opinion, historical account, theory, intellectual, debate, definition.
JEL Classification: Z13, Z18.
Cite as: Bhandari, M.P. (2019). Theoretical /Historical Account of Public Opinion Survey and Its Importance. Business Ethics and Leadership, 3(1), 101-108. http://doi.org/10.21272/bel.3(1). 101-108.2019.
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