Contents
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Authors:
Zerigui Khadidja , PhD student and teacher-researcher, Department of Economics, University of Oran 2 Mohamed Ben Ahmed, Algeria.
Boulenouar Bachir , Lecturer “A”, Department of Economics, University of Oran 2 Mohamed Ben Ahmed, Algeria.
Pages: 93-99
DOI: 10.21272/fmir.2(2).93-99.2018
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Abstract
The object of the present paper is to present the Algerian banking system. In this perspective, we wish in the first place to present the composition of the Algerian banking system and the succession of the creation of six national banks, then the setting-up of the foreign banks (private banks) within this system and who create a new dynamism of the banking competition. Given that the second part of the document is intended for a part of our empirical study, which amounts in development of customer loyalty and which represents the pit of the bank, the latter is characterized by the requirement and the influence of the customs and of the traditions of the society. We are going to present a part of the statistics of our study to demonstrate on which base the chosen client his bank enters public and private and why the public bank is favored by customers’ large number.
Keywords: banking System, economy, banks, competition, customer (client), marketing, strategy.
JEL Classification: G00, G19.
Cite as: Z. Khadidja, B. Bachir. (2018). The Algerian bank between ecoregulations and development of customer loyalty. Financial Markets, Institutions and Risks, 2(2), 93-99. DOI: 10.21272/fmir.2(2).93-99.2018
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