Volume 2 Issue 1, 2021 published on March 30, 2021 Ogbonnaya Ukeh Oteh, Ambrose Ogbonna Oloveze, Raymond Ozoemena Obasi, Opara Obinna Justin Consumer health knowledge: cultural norms and marketing of healthcare products Pages: 8-22 Yuriy Prudnikov, Anastasiya Nazarenko The role of content marketing in the promotion of medical goods and services Pages: 23-29 Yevheniia Ziabina, Aleksy Kwilinski, Tatiana Belik HR management in private medical institutions Pages: 30-36 Nataliya Antonyuk, Iryna Plikus, Mohammad Jammal Sustainable business development vision under the covid-19 pandemic Pages: 37-43 Olena Pavlenko, Vitalii Sukalenko, Oleksii Shkulipa, Meena Sunildutt Sharma Personnel management features of medical institutions Pages: 44-53 Inna Tiutiunyk, Yuliia Humenna, Anna Flaumer Covid-19 impact on business sector activity in the EU countries: digital issues Pages: 54-66 Vadym Aleksandrov, Pavlo Rubanov, Madi Mazhed Eisa Problems of implementation of compulsory health insurance in Ukraine Pages: 76-88 Yuliia Opanasiuk, Monika Grabowska, Olena Volovyk Methodology for staff management assessment efficiency in the medical institutions Pages: 89-99 Nataliia Kotenko, Viktoriya Bohnhardt Digital health projects financing: challenges and opportunities Pages: 100-107 |