The Journal “Marketing and Management of Innovations” encourages researchers to maintain transparency in the use of data and methodology in their research, which, in turn, will ensure the future reproducibility of experiments.

The publication of an article in the open access “Marketing and Management of Innovations” Journal, implies that the authors agree to make all aspects related to the published research open to the scientific community and readers. This includes open-source data, technologies and methods for conducting research, obtained research results, which provide the possibility of reproducing similar experiments by other scientists in the future, as well as facilitating their improvement and development.

Therefore, when publishing articles in the journal “Marketing and Management of Innovations”, authors should support all open data with a complete and accurate description of the experiment, including source data, methods and results. Furthermore, it is crucial to provide a detailed description of both the initial research idea and the final results obtained.

The authors’ provision of a detailed description of all these data in the article not only contributes to the transparency of scientific activity and the reproducibility of experiments in the future, but also allows reviewers or editors to analyse the research materials more thoroughly if they consider it necessary to make editorial decisions.

The “Marketing and Management of Innovations” Journal strives to publish only reliable results that are approved by using proven techniques and models. It is unethical and unacceptable for authors to misrepresent data or use unverified information. Authors are obligated to test their models and methods for obtaining results and provide information and explanations.

Since the Editorial Office of the “Marketing and Management of Innovations” journal does not impose any limitations on the length of manuscripts, it is advisable to devote part of the manuscript to a detailed presentation of the initial data for conducting research, technologies and methods of conducting research, the obtained research results.

In some cases, at the request of the editors, authors must provide access to primary data or additional information and explanations about the methodology and analytical data, methods and techniques used to generate the results presented in the submitted article.

Therefore, the editors request the authors to retain the initial data and calculations for a reasonable period of time and post the sets or subsets of the initial data used in the creation of the article on the Internet. Access to the data underlying published results enhances the possibility of successful replication of research in the future.

The editors fully support the authors’ data sharing efforts. Sometimes it is difficult or impossible to ensure reproducibility, but we rely on the authors’ professionalism. While some legal restrictions on data exchange and reuse (such as copyright, donation agreements, etc) are complex, internationally heterogeneous and create certain obstacles to the reproduction of scientific experiments, society can benefit most from the scientific activity if data can be freely reused without legal or other barriers to new discoveries. To address reproducibility issues, stakeholders from across the research community must come together and collaborate to create a productive research culture that encourages and incorporates reproducible practices.