Volume 1 Issue 1 Volume 1 Issue 1, 2010 published on June 30, 2010 V.L. Korinev, V.V. Kirik Influence of price changes on the users at the strategic pricing on generic products Pages: 11-20S.M. Makhnusha Brand market positions estimation and defining the strategic targets of its development Pages: 21-27N.S. Illiashenko Introduction of the innovative marketing concept in activity of the industrial enterprises Pages: 28-33V.V. Bozhkova, O.M. Derikolenko Methodical approaches to the choice of strategies of advancement of innovations on the market Pages: 34-41S.V. Kovalchuk, O.S. Petritskay A role of marketing researches is in efficiency of work of enterprises of light industry Pages: 42-51M.Y. Karpishchenko The choice of the strategy advancement of new production in the food-processing industry Pages: 52-56S.M. Illyashenko, I.Y. Ivanitskiy The analysis of retrospective and current state of Internet advertising and the possible directions of development Pages: 57-66L.G. Melnik, I.B. Degtyaryova Synergetic basis of marketing innovations Pages: 67-77T.S. Maksymova Innovative tool of direct marketing Pages: 78-81I.Z. Dolzhanskiy, A.A. Voronina Market analysis baby food Ukraine Pages: 82-89Y.M. Melnyk, O.V. Drachuk The analyses of marketing-mix in publishing business Pages: 90-101A.V. Dubodelova, O.V. Yurynec, A.V. Kataev The classification of types and purviews of benchmarking in the system of enterprise management Pages: 102-106O.O. Mitsura Historical pre-conditions of international relations forming in the field of innovative activity Pages: 107-113G.O. Peresadko, I.O. Lysiutin, D.O. Ryabichenko Analysis of commodity-price strategy of the company Pages: 114-121T.A. Pasko, L.V. Chernjavska The analysis of the tax legislation, concerning stimulation of subjects of innovative activity Pages: 122-126O.V. Prokopenko, V.Y. Shkola The evaluation of level of intellectual potential in the system of strategical managment Pages: 127-131А.S. Тeletov Place of labour employment of the population in economic systems and marketing forecasting of enterprise development Pages: 132-143Sh.T. Aliyev The Problems of the Variety of Formation and Functioning of the Special Economic Zones in Azerbaijan in the Context of the World Experience Pages: 144-148O.A. Bilovodska, O.V. Grymaylo Working out of the theoretic-methodical approach to a complex estimation of production’s packing in the innovative development conditions of the food-processing industry Pages: 149-160L.M. Shulgina, A.I. Bondar Analysis of eco-oriented types of tourism: their distinguishing and similar features Pages: 161-168
