Abstract

In the article the structure of publishing marketing is investigated, also principles and modern tendencies, features of marketing-mix in publishing business are defined, and recommendations for sale and promotion of book output are generated.

Keywords: marketing-mix, publishing marketing, publishing business, book output

Cite as: Melnyk Y. & Drachuk, O. (2010). The analyses of marketing-mix in publishing business. Marketing and Management of Innovations, 1, 90-101. https://doi.org/10.21272/mmi.2010.1-11

This work is licensed under a Creative Commons Attribution 4.0 International License

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