Abstract

Article is devoted working out of conceptual bases of introduction of the innovative marketing concept in activity of the domestic industrial enterprises: it is defined two basic directions of enterprise activity according to innovative marketing concept, the scheme of the concept introduction in activity of the enterprises is offered, the complex of innovative marketing is offered.

Keywords: concept of innovative marketing, organizational structure, complex of innovative marketing, industrial enterprises

Cite as: Illiashenko, N. (2010). Introduction of the innovative marketing concept in activity of the industrial enterprises. Marketing and Management of Innovations, 1, 28-33. https://doi.org/10.21272/mmi.2010.1-03

This work is licensed under a Creative Commons Attribution 4.0 International License

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