It is offered to formulate the complex strategy which considers: risk kinds, types of innovations, requirements of the concrete innovation, the degree of novelty of the market/goods/technology and activity scales on the basis of allocation of strategic advantages of the enterprise-innovator, risks of its innovative projects and market “signals”.
Keywords: strategy, innovation, enterprise-innovator, risks
Cite as: Bozhkova V. & Derikolenko, O. (2010). Methodical approaches to the choice of strategies of advancement of innovations on the market. Marketing and Management of Innovations, 1, 34-41. https://doi.org/10.21272/mmi.2010.1-04