Abstract

The article explores the question of marketing activity of the enterprises of the light industry. A role and value of marketing is considered as inalienable element of development of branch. Creating innovative models of development for the enterprises of light industry is impossible without a radical restructuring of the organizational structure based on the concept of marketing

Keywords: marketing, efficiency, light industry, marketing, marketing activity, marketing researchеs, organizational structure

Cite as: Kovalchuk S. & Petritskay, O. (2010). A role of marketing researches is in efficiency of work of enterprises of light industry. Marketing and Management of Innovations, 1, 42-51. https://doi.org/10.21272/mmi.2010.1-05

This work is licensed under a Creative Commons Attribution 4.0 International License

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