Abstract

The article analyzes trends in the Internet advertising market, analyzed species and tools that market, highlights innovative tools that are embedded in practice and proposed an original tool for developing advertising messages.

Keywords: Internet advertising, Internet, banner, Rich-media, advertising

Cite as: Illyashenko S. & Ivanitskiy, I. (2010). The analysis of retrospective and current state of Internet advertising and the possible directions of development. Marketing and Management of Innovations, 1, 57-66. https://doi.org/10.21272/mmi.2010.1-07

This work is licensed under a Creative Commons Attribution 4.0 International License

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