Abstract

In the article it is resulted the classification of the synergetic and characteristics of its kinds, and also is developed the account of the synergetic effect from  introduction of the integrated marketing innovative decisions.

Keywords: synergetic, marketing innovations, strategic marketing, synergetic effect

Cite as: Melnik L. & Degtyaryova, I. (2010). Synergetic basis of marketing innovations. Marketing and Management of Innovations, 1, 67-77. https://doi.org/10.21272/mmi.2010.1-08

This work is licensed under a Creative Commons Attribution 4.0 International License

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