Volume 1 Issue 2 Volume 1 Issue 2, 2010 published on December 30, 2010 Yu.A. Dajnovsky, L.K. Glynenko Sample directions of organizational-economic, administrative and marketing transformations at designing of innovative changes Pages: 13-21O.V. Prokopenko, Yu.V. Bojko The improvement of the scientific-methodological approach to assessment of product competitiveness on the international market Pages: 22-25S.M. Makhnusha Franchsing form of brand use: looking from the point of view of marketing of innovations Pages: 26-33О.М. Olefirenko, Yu.A. Olefirenko Reabilitation marketing: marketing concepts evolution in condition of the changes in the socioecological- economic state of society Pages: 34-42E.I. Nagornyy Introduction procedure of marketing testing innovative products in practical activity of industrial enterprises Pages: 43-50I.V.Dubnitsky Industrial marketing in creation of cost of domestic enterprises Pages: 51-58A.S. Teletov, S.A. Zagorulko Modelling of marketing information systems Pages: 59-72А.I. Yakovlev, Hamad Hilyal Mahir Naif Construction of the rating of competitiveness of facilities of light aircraft of Ukrainian and Russian production Pages: 73-81I.Z. Dolzhansky, V.N. Lozyuk The analysis of portfolio theory in the prism of construction of methodologies of effective management the assortment of the trade enterprise Pages: 82-88I.A. Aleksandrov, A.F. Buruk Evolution of definition of competitiveness of products Pages: 89-99V.I. Kutsenko Cooperation of education and science innovation secure economy Pages: 100-107P.G. Pererva, I.V. Gladenko Monitoring of innovative activity : interpretation of results Pages: 108-116T.O. Zagornaja Innovative reference points in management of business competitiveness Pages: 117-124N.S. Illiashenko, M.I. Minko The methodical approach to definition of enterprise conformity level to control systems of quality Pages: 125-131Yu.S. Shypulina Innovative culture of the organization: essence, structure, approaches to estimation Pages: 132-138E.O. Golysheva Current state management of the consumer capital of domestic enterprises Pages: 139-144S.M. Illyashenko, N.O. Fedenko The trends of development in the ukrainian labor market in the pre-crisis, crisis and post-crisis periods Pages: 145-154I.M Komarnitsky, H.V. Tsar Formation mechanism organizationally support milk business, export-oriented Pages: 155-159E.V. Martyakova Innovative technologies in system of harmonization of labour-markets and education Pages: 160-169O.A. Bilovodska The comparative analysis and improvement of theoretic-methodical approaches concerning the estimation of strategy of the large enterprises on the markets with the intensive competition Pages: 170-182S.A. Ryabichenko Features of the formation of development programs in the instrument-making organizations Pages: 183-190O.M. Sumina, Yu.Ya. Tkachuk Theoretical approaches to the estimation of condition and planning of scientific and technical developments in Ukraine Pages: 191-196E.V. Sadchenko, N.S. Nichitaylova On the question of price forming in ecological marketing Pages: 197-205E.V. Khlobystov, L.V. Zharova Problems of Institutionalization of System of Nature Management and Environmental Protection Pages: 206-214