Abstract

The article deals with the improvement of the scientific-methodological approach to assessment of product competitiveness on the international market. This approach is based on the semigraphical method of assessment and takes into account the peculiarities of product perception on the various segments of the international market.

Keywords: competitiveness of a product, assessment of competitiveness, the international market

Cite as: Prokopenko O. & Bojko, Yu. (2010). The improvement of the scientific-methodological approach to assessment of product competitiveness on the international market. Marketing and Management of Innovations, 2, 22-25. https://doi.org/10.21272/mmi.2010.2-02

This work is licensed under a Creative Commons Attribution 4.0 International License

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