Abstract

In this article the comparative analysis of existent approaches concerning to the estimation of strategies of enterprises is made. Besides, the theoretic-methodical approach concerning the estimation of strategy of the enterprises is improved on the basis of accounting of the strategic aim of the enterprise and also interests of the manufacturer and goods consumer.

Keywords: strategy, risk, estimation, strategic aim, indexes

Cite as: Bilovodska, O. (2010). The comparative analysis and improvement of theoretic-methodical approaches concerning the estimation of strategy of the large enterprises on the markets with the intensive competition. Marketing and Management of Innovations, 2, 170-182. https://doi.org/10.21272/mmi.2010.2-20

This work is licensed under a Creative Commons Attribution 4.0 International License

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