Abstract

The article is devoted to the analysis of modern approaches to price forming in the sphere of natural resources usage. The factors having importance in the process of price forming within ecomarketing activities, including assessment of advantages of the planned ecological goods, are discovered. The system of relations between goods with ecological attributes is discussed.

Keywords: marketing, ecological marketing, ecological goods, competitiveness, ecological needs, ecological shortage, price forming

Cite as: Sadchenko E. & Nichitaylova, N. (2010). On the question of price forming in ecological marketing. Marketing and Management of Innovations, 2, 197-205. https://doi.org/10.21272/mmi.2010.2-23

This work is licensed under a Creative Commons Attribution 4.0 International License

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