Abstract

This article investigated the problem of changing concepts of marketing in the evolution of the global economy and changing technological structures. Suggested and theoretically described a  hypothesis for further development of marketing concepts in line with the «rehabilitation of marketing “as a logical reaction to the changes in the socio-ecological-economic state of society.

Keywords: marketing concepts, socio-ecological-economic development, rehabilitation marketing

Cite as: Olefirenko О. & Olefirenko, Yu. (2010). Reabilitation marketing: marketing concepts evolution in condition of the changes in the socioecological- economic state of society. Marketing and Management of Innovations, 2, 34-42. https://doi.org/10.21272/mmi.2010.2-04

This work is licensed under a Creative Commons Attribution 4.0 International License

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