Abstract

In the article there are presented the newest results of the research on the role industrial – partnership marketing in enterprise’s value creation in industrial companies.

Keywords: industrial marketing, partnership marketing, CRM, enterprise market value

Cite as: Dubnitsky, I. (2010). Industrial marketing in creation of cost of domestic enterprises. Marketing and Management of Innovations, 2, 51-58. https://doi.org/10.21272/mmi.2010.2-06

This work is licensed under a Creative Commons Attribution 4.0 International License

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