Abstract

In the given work practical aspects of simulation modelling of economic processes are opened, econometric models and the expert system which allow to imitate the behaviour of subjects of  marketing activity under the influence of change of external and internal factors are constructed, practical recommendations for Ukrainian administrative organizations of different levels are  developed

Keywords: imitation modelling, least-squares method, logit-regression, expert system, informative marketing system

Cite as: Teletov A. & Zagorulko, S. (2010). Modelling of marketing information systems. Marketing and Management of Innovations, 2, 59-72. https://doi.org/10.21272/mmi.2010.2-07

This work is licensed under a Creative Commons Attribution 4.0 International License

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