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Authors:
I.Z. Dolzhansky, V.N. Lozyuk
Pages: 82-88
Language: Russian
DOI: https://doi.org/10.21272/mmi.2010.2-09
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Abstract
In this work effective and practical methods of management the portfolio of assets are adapted to use in practice of the management of the product range of a trading company.
Keywords: risks, assortment, management of the product range, profitableness
Cite as: Dolzhansky I. & Lozyuk, V. (2010). The analysis of portfolio theory in the prism of construction of methodologies of effective management the assortment of the trade enterprise. Marketing and Management of Innovations, 2, 82-88. https://doi.org/10.21272/mmi.2010.2-09
 This work is licensed under a Creative Commons Attribution 4.0 International License
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