Marketing and Management of Innovations

ISSN (print) – 2218-4511 

ISSN (online) – 2227-6718

Registered in the Media Registrants-Register

Identifier in the register: P30-0117 Decision dated August 31, 2023, No. 759

The language of publication is English. 

Issued 4 times a year (March, June, September, December) since 2010

Business Model: Golden Open Access | APC Policy

Editor-in-Chieff             View Editorial Board

Oleksii Lyulyov

Sumy State University | Ukraine

Volume 12 Issue 2, 2021

published on June 26, 2021

Volodymyr Virchenko, Yurii Petrunia, Valerii Osetskyi, Mykhaylo Makarenko, Valentyna Sheludko

Commercialization of intellectual property: innovative impact on global competitiveness of national economies

Pages: 25-39

Peter Gallo, Beata Balogova, Bohuslava Mihalcova

The influence of intercultural management factors as elements of management innovation

Pages: 65-73

Zenovii-Mykhaylo Zadorozhnyi, Iryna Ometsinska, Volodymyr Muravskyi

Determinants of firm’s innovation: increasing the transparency of financial statements

Pages: 74-86

Tsotne Zhghenti, Vakhtang Chkareuli

Enhancing online business sector: digital trust formation process

Pages: 87-93

Luba Tomcikova, Nella Svetozarovova, Jana Coculova

Challenges and priorities in talent management during the global pandemic caused by COVID-19

Pages: 94-103

Andrea Tomaskova, Roman Smietanski, Miroslav Halouzka

The interdependency between a family company’s name and a family name

Pages: 115-132

Veronika Cabinova, Renata Fedorcikova, Nikola Jurova

Innovative methods of evaluating business efficiency: a comparative study

Pages: 133-145

Inna Cabelkova, Manuela Tvaronaviciene, Wadim Strielkowski

Innovations in achieving sustainable economic performance under income inequality

Pages: 146-154

Larysa Hrytsenko, Iryna Boiarko, Oleksandra Tverezovska, Jan Polcyn, Radoslaw Miskiewicz

Risk-management of public-private partnership innovation projects

Pages: 155-165

Eva Kostikov, Petra Jílkova, Pavla Kotatkova Stranska

Optimization of e-commerce distribution center location

Pages: 166-178

Alina Vysochyna, Volodymyr Semenov, Kostiantyn Kyrychenko

Marketing and management of innovations in public governance as core determinants of trust

Pages: 204-212

Svitlana Ianchuk, Olga Garafonova, Yuliia Panimash, Dariusz Pawliszczy

Marketing, management and financial providing of affordable housing

Pages: 213-230

Natalia Sidelnyk, Viktoriya Margasova, Vyacheslav Duzhyi

Marketing and management in insurance: impact of innovations measures

Pages: 231-242

Farhad Rahmanov, Muslum Mursalov, Anna Rosokhata

Consumer behavior in digital era: impact of COVID 19

Pages: 243-251

Haiyan Yin, Zhiping Huo, Nataliia Klietsova, Zongkeng Li, Yongsheng Zhang

Innovations in human resource management: willingness and ability of long-term care insurance

Pages: 261-277

Orangzab, Muhammad Sajjad, Muhammad Umair Zulfiqar, Muhammad Irfan Chani, Bilal Tariq, Rai Imtiaz Hussain

Influential factors of brand extension among university students: case for Pakistan

Pages: 278-292