Abstract

The article is devoted to studying the relationship between sports management and ensuring the population’s health. The study of current trends in the development of sports industry management was carried out with the help of bibliometric analysis. The results proved that the modern sports management system should consider the quality of the provision of sports services and the opportunities for their commercialization, the impact of the dispute on people’s lives and health, the role of sports in ensuring sustainable development, and the financial support of the sports industry. In order to assess the impact of the sports industry on public health and the quality of life, a set of statistical indicators was formed. These indicators characterize the functioning of the sports industry (the number of sports facilities, the involvement of the population in sports and recreational activities) and the state of the population’s health (parameters of life expectancy, morbidity, and mortality) of Ukraine for 2000-2021. Calculations were made by regression modeling using the Prais-Winsten method, including a time lag from 0 to 4 years. The obtained results proved that, at the current stage, the development of the sports industry has a limited impact on the health indicators of the population. In particular, it was found that engaging in the population’s physical culture and health activities contributes to reducing its mortality rate. Besides, engaging the population in such activity at enterprises, institutions, and organizations contributes to reducing the overweight population. On the other hand, a direct connection was also recorded between the growth of the population’s sports activity and the deterioration of certain public health parameters (in particular, the incidence of tuberculosis, hypertension, and mortality from certain diseases). At the same time, it was confirmed that the population’s activity in sports largely depends on the number of sports facilities. It made it possible to assess the transmission effects of the presence of sports facilities on the population’s health. Calculations have shown that the growth of the number of sports facilities for professional sports mostly has a negative impact on the health and life indicators of the population. In contrast, the impact of playgrounds with exercise equipment is mostly positive. That makes it possible to substantiate the areas on which the management of the sports industry should be focused to ensure the maximization of its positive impact on public health.

Keywords: sport, management, public health, modeling, innovation, physical culture and health activities, sports facilities, life expectancy, mortality.

JEL Classification: I18, L83, O31, P36, Z2.

Cite as: Lyeonov, S., Samusevych, Y., Gurmach, A., & Juscius, V (2022). Management of the Sports Industry for Ensuring the Public Health: Prospect of Implementing the Innovations Marketing and Management of Innovations, 4, 109-119. https://doi.org/10.21272/mmi.2022.4-11

This work is licensed under a Creative Commons Attribution 4.0 International License

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