Volume 2 Issue 1 Volume 2 Issue 1, 2011 published on March 30, 2011 S.N. Kozmenko, T.A. Vasileva, S.V. Leonov Marketing of bank innovations Pages: 13-28N.S. Illiashenko, A.S. Rosohataya Trendwatching as the tool of definition of strategic directions of development Pages: 29-35S.M. Makhnusha, N.E. Kosolap Marketing of innovations and ecological branding: analysis of connection Pages: 36-44T.O. Prymak Styles in design of advertising appeals: Ukraine 2006-2010 Pages: 45-54O.A. Bilovodska, L.O. Sygyda Improvement of theoretik-methodical approaches to the estimation of regional marketing attractiveness Pages: 55-66 O.O. Mitsura, L.M. Khomenko Geodemografic segmentation as instrument of social problems decision (on an example Sumy) Pages: 67-75Neykova Rumiana The risk of the industrial enterprises and its management Pages: 76-81A.M. Turilo, O.A. Zinchenko, I.S. Ycherashnia Determination of criterion of differentiating of categories «business activity of enterprise» and «market activity of enterprise» Pages: 82-85A.I. Yakovlev, I.P. Rosareva Possibilities of crediting of industrial innovations Pages: 86-92V.V Bozhkova Methodical approaches to specification of marketing strategies of industrial enterprises Pages: 93-97Yu.A. Wlasiuk Features of innovation activities in service industries Pages: 98-102V.F. Hryshchenko, M.S. Chernova The innovative approaches to the effective small ukrainian enterprises personnel motivation system’s improvement in modern conditions Pages: 103-112V.L. Tovazhnianskij, P.G. Pererva Innovative technologies in anti-crisis development of machine-building enterprises Pages: 113-119O.F. Gryshchenko Innovative solution – key factor for sustainable development of modern business Pages: 120-127L.Yu. Sager Analysis of theoretical basics of internal communications as a necessary condition effective management of enterprise Pages: 128-136V.L. Diкan, H.G. Kirdina System of the integrated management by investment-innovative development of railway transport Pages: 137-144S.M. Illyashenko Intellectual capital of the high school as pledge of its innovative development: essence, structure, approaches to the estimation Pages: 145-154O.E. Kuzmin, O.G. Melnik Diagnostics of potential of the enterprise Pages: 155-166O.V. Prokopenko The motivational mechanism of innovative development: components and the condition of its market structure Pages: 167-175A.S. Teletov The marketing clusterization maintenance of economics at a regional level Pages: 176-184J. Szoltysek, P. Kolodziejczyk Social logistics –paths of development Pages: 185-191Yu.M. Melnik, O.S. Savchenko Problems of application of the balanced system of indicators on domestic enterprises Pages: 192-203E.P. Sapjolkin, E.A. Mjatnikova Forming of the system of the financial providing of innovative development of economy of Republic of Belarus Pages: 204-211E.V. Mishenin, T.I. Piznyak Ecological-economic evaluation of the agricultural land tenure in the market management system of agricultural Pages: 212-224O.V. Sadchenko Methodical bases of market segmentation with ecological limitations Pages: 225-232T.V. Kasyanenko Scientific-methodical bases of management of the ecologically innovative development on different levels Pages: 233-239
