Abstract

In the article it is determined the specificity of bank innovations. Level of their introduction in Ukraine is analyse. General tendencies in development of marketing of bank innovations are proved and the scientifically-methodical approach to an estimation of its efficiency is offered.

Keywords: bank innovations, marketing of innovations, marketing effectiveness, bank system

Cite as: Kozmenko, S., Vasileva T. & Leonov, S. (2011). Marketing of bank innovations. Marketing and Management of Innovations, 1, 13-28. https://doi.org/10.21272/mmi.2011.1-01

This work is licensed under a Creative Commons Attribution 4.0 International License

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