The article covers description and analysis of the innovation activity in service rendering enterprises. The classification of innovation in service rendering enterprises was given. The innovation implementation process was described by the example of car service enterprises.
Keywords: service industries, innovation, service rendering enterprises, innovation classification, innovation process, effectiveness
Cite as: Wlasiuk, Yu. (2011). Features of innovation activities in service industries. Marketing and Management of Innovations, 1, 98-102. https://doi.org/10.21272/mmi.2011.1-11
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