Abstract

In this article the authors analyze the content, particularities and contemporary state of  ecological branding and define and find out connection between marketing of innovations and ecological branding.

Keywords: branding, ecological branding (eco-branding), eco-attributes of goods, marketing of innovations

Cite as: Makhnusha S. & Kosolap, N. (2011). Marketing of innovations and ecological branding: analysis of connection. Marketing and Management of Innovations, 1, 36-44. https://doi.org/10.21272/mmi.2011.1-03

This work is licensed under a Creative Commons Attribution 4.0 International License

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