Abstract

The article is devoted the decision of social problems with the help of geodemografic segmentation. The factors of consumer grouping are considered. It was conducted the research with the purpose of determination of population knowledge level about infectious diseases. It was developed recommendation to the decision of the problem taking into account the geodemografic features of regions.

Keywords: geodemografics, segmentation, social marketing, questioning, social advertising

Cite as: Mitsura O. & Khomenko, L. (2011). Geodemografic segmentation as instrument of social problems decision (on an example Sumy). Marketing and Management of Innovations, 1, 67-75. https://doi.org/10.21272/mmi.2011.1-06

This work is licensed under a Creative Commons Attribution 4.0 International License

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