Volume 2 Issue 2 Volume 2 Issue 2, 2011 published on June 30, 2011 S.M. Illiashenko Theoretical and methodical foundations of commodity innovation policy of the enterprise Pages: 13-26O.I. Laburtseva Innovative approaches to the prices management within the framework of product assortment Pages: 27-36V.O. Onyskiv Elements improvement of system approach of new trademark for promotion according to the dependence product «price-quality» Pages: 37-47E.N. Zabarnaya, E.E. Papkovskaya Analysis of the cluster approachas a system of marketing management in the region Pages: 48-52А.S. Teletov, N.V. Provozin Advert for higher education Pages: 53-64I.Yu. Shvets Spatio-regional clustering of tourist complex Pages: 65-73L.M. Shulgina, V.M. Melnychuk The evolution of scientific views about concept «customer value of good» Pages: 74-80V.V. Bozhkova, I.V. Oliynyk Analysis of promotions Pages: 81-87I.L. Lіtovchеnкo The research of Ukrainian Internet-environment for the marketing activity of industrial companies Pages: 88-94S.M. Makhnusha, N.E. Kosolap Analysis of brand-coloristics as an instrument to influence a target brand’s audience Pages: 95-104Z.M. Andrushkevich Marketing research-level marketing and logistics operation of the machine-building enterprises of Khmelnitsky region Pages: 105-113N.G. Gromyko The most important tool in MLM-business Pages: 114-118O.V. Boyko, M.Yа. Ivanytska Mechanism of forming of strategy of innovative development of forestry enterprises Pages: 119-123I.N. Kobushko, E.I. Guseinova The ways of improvement of financing of the innovative development in Ukraine with the usage of the foreign experience Pages: 124-130N.V. Rozumnaya Actual question of marketing procurement, planning needs material resources for industrial enterprises Pages: 131-138O.N. Sumina, Yu.Ya. Tkachuk Development of Ukrainian market of technological innovations in the internationalization process of science and technology Pages: 139-144Yu.Yu. Shvets The genesis of the theory of quality management in terms of innovation and economic development Pages: 145-149R.V. Kochubey The defining features of the modern entrepreneurship network structures Pages: 150-156B.B. Liubych Innovative management on the base of enterprise foreign-economic activity state estimate indicators Pages: 157-163L.I. Mikhaylova, O.Yu. Slabospytskaya Estimation of dynamics of vector-structure of export of products of machin-building of domestic enterprises Pages: 164-171A.I. Yakovlev, O.P. Kosenko Economic essence of principles and methods of potential exposure to manufacturing system Pages: 172-178T.A. Bashuk, A.N. Zholudeva Appropriateness of creation of corporate culture in the company Pages: 179-184O.I. Maslak, I.V. Movchan Model of mechanism of providing of strategic firmness of machine-building enterprise Pages: 185-189S.P. Mіshenko Conceptual aspects of economic safety of enterprises in a market economy Pages: 190-195G.O. Peresagko, I.F. Kozolup, Yu.G. Lapina Socio-economic development of the Sumy region: cultural environment, its development, innovations and prospects Pages: 196-205Yu.S. Pogorelov The organizational support of an enterprise development methods usage Pages: 206-213M.D. Muzhylivskii The estimation of the impact of environmental factors on the credit unions` activities Pages: 214-220S.K. Kharichkov, I.M. Dishlovoy, S.G. Nezdoyminov Regional paradigm of having a special purpose program of development of recreation and tourism Pages: 221-230V.F. Hryshchenko, L.Yu. Kovalenko The economic appraisal of regional labour potential with an ecological factor in the innovative development context Pages: 231-237
