Abstract

The article review the essence of the definitions of”cluster marketing”and “cluster marketing”, is formed and justified system goals of marketing management in the region.

Keywords: cluster marketing, marketing of cluster, cluster structure, marketing activity, conceptual model

Cite as: Zabarnaya E. & Papkovskaya, E. (2011). Analysis of the cluster approachas a system of marketing management in the region. Marketing and Management of Innovations, 2, 48-52. https://doi.org/10.21272/mmi.2011.2-04

This work is licensed under a Creative Commons Attribution 4.0 International License

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