Abstract

The article contain the analysis of customer value meaning changes during its research process. In the article the theories devoted to this notion consideration researched and systematized.

Keywords: customer value of good, cost, utility, add value

Cite as: Shulgina L. & Melnychuk, V. (2011). The evolution of scientific views about concept «customer value of good». Marketing and Management of Innovations, 2, 74-80. https://doi.org/10.21272/mmi.2011.2-07

This work is licensed under a Creative Commons Attribution 4.0 International License

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