Abstract

The article deals with the economic substance of the method of direct selling of goods and services, analyzes the features of this method as a marketing strategy, discusses the advantages and prospects of technology introduction of direct sales.

Keywords: direct sales, distribution, retail

Cite as: Dvigun, A. (2011). The essence and market advantages of the direct sales of goods and services . Marketing and Management of Innovations, 31, 86-90. https://doi.org/10.21272/mmi.2011.3.1-11

This work is licensed under a Creative Commons Attribution 4.0 International License

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