Abstract

We propose a theoretical and methodological approach to the modeling of market innovation that allows you to identify potential methods of government incentives green innovation in enterprises. The method is based on an assessment of the degree of uneven distribution of ekodestruktivnogo impact businesses and types of such irregularity.

Keywords: market innovation, modeling market ekodestruktivnoe effect, uneven impact, state promotion, promotion of greening, stimulus

Cite as: Prokopenko, O. & Rogkova, E. (2011). The modeling of the innovation market in the government stimulation system of its ecologization. Marketing and Management of Innovations, 31, 91-98. https://doi.org/10.21272/mmi.2011.3.1-12

This work is licensed under a Creative Commons Attribution 4.0 International License

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