Abstract

In the article the basic theoretical going is considered near development and realization of marketing strategy of the strictly specialized machine-building enterprises; the stages of forming of strategy are described; the complex of economic problems of realization of strategic marketing approach is exposed at the market of the special industrial to the products.

Keywords: marketing strategy, strategic marketing, marketing environment, corporate strategy

Cite as: Bytsa, V. (2011). Conception of forming of marketing strategy of development of the strictly specialized machine-building enterprises. Marketing and Management of Innovations, 31, 125-129. https://doi.org/10.21272/mmi.2011.3.1-17

This work is licensed under a Creative Commons Attribution 4.0 International License

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