Abstract

The article motivates the directions for improving the methodology, methods and organization of financial planning in the activity of enterprises in the context of introducing a conceptual approach of financial equilibrium. The  principles of financial planning are considered in the process of development and in the modern conditions of economic activity.  The improvement of methodological provision of  financial planning for  enterprises is considered in the context of financial management of an enterprise, which answers the principles of indicative planning.

Keywords: financial planning of enterprise, financial policy of enterprise, genetic and teleologic concepts, quality of financial plan, financial resources and income

Cite as: Bilousova, O. (2011). Financial planning in managing corporate finances to balance the real sector. Marketing and Management of Innovations, 31, 45-54. https://doi.org/10.21272/mmi.2011.3.1-06

This work is licensed under a Creative Commons Attribution 4.0 International License

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