Volume 2 Issue 3 (part 2) Volume 2 Issue 3 (part 2), 2011 published on September 30, 2011 B. D. Borisov Scientific provocation as a method for stimulating the participation of distance learning students Pages: 15-20S.M. Illiashenko, M.Yu. Karpishchenko Analysis of problems of entrants’ perception the speciality “Marketing” (on the example of Sumy region) Pages: 21-27O.V. Prokopenko, V.Yu. Shkola Improvement of methodological approaches to the budget regulation at the state and local levels Pages: 28-33S.A. Мehowitch, A.A. Kostenko Research of transformation directions of Ukrainian industrial policy model Pages: 34-40I.M. Budnikevich Direction of use of instruments of classic concept of municipal marketing in development of competitiveness of a city Pages: 41-49T.I. Ivanova, S.S. Marochko Innovative development of economy as the main way for creation of Ukrainian food safety in terms of world financial crisis Pages: 50-56Janusz Klisinski Organization Of European Football Chamionship – UEFA EURO 2012 Pages: 57-62Miroslava Peycheva Present And Future Of The Social Audit In Bulgaria Pages: 63-67O.A. Udalykh, N.N. Bondarenko State support as factor of increase of innovative activity of industrial enterprises Pages: 68-72N.O. Marhita Motivational background of regional investment policy Pages: 73-78L.M. Shulgina, V.V. Ukhymenko The modern concept of strategic management of innovation development of enterprise Pages: 79-84Т.V. Bozhydarnik, N.V. Bozhydarnik Innovation of the dairy industry as a means of increasing competitiveness in the market Pages: 85-89O.A. Ovechkina, K.V. Ivanova Theoretical and methodological foundations of resourcing of innovative capacity of domestic economic enterprises in globalizing conditions Pages: 90-96T.O. Oklander Innovative methods of influence on consumers: aromamarketing Pages: 97-101L.M. Khomenko Main kinds of reward as the most important stimulus for increasing innovation activity of enterprise workers Pages: 102-109I.M. Komarnitsky, H.V. Tsar Theoretical principles of marketing management in enterprise Pages: 110-116S.G. Teletova, A.S. Teletov Pedagogical marketing in activity of educational institutions Pages: 117-124S.M. Frolov, M.Yu. Troian The approaches to the definition of involvement and to types of companies-customers involvement in decision-making process Pages: 125-134T.O. Bashuk, N.V. Gaydabrus Pricing according to the comprehensive system of information management factors (for example, the ETH “The University Book”) Pages: 135-142S.M. Makhnusha, O.V. Oleynik Rebranding as a way of company long-lasting existence in the market Pages: 143-150A.O. Gusev Marketing innovations of banks with foreign capital in Ukraine Pages: 151-158M.V. Kasatkina Estimation of competitiveness of enterprises of chemical industry: methodical aspects Pages: 159-165V.V. Onishchenko Marketing analysis of the competitiveness of state-owned banks Pages: 166-172M.N. Usheva Talent Management in Modern Human Resources Management Pages: 173-179S.V. Andros Balanced economic indicators as a tool for effective management of banking risks Pages: 180-185T.O. Zagornaya Mechanism of the taking the coordinated decisions: interaction and adaptability Pages: 186-194O.V. Zakharova, M.A. Sterniychuk Motivational component of investment in human capital Pages: 195-200S.A. Riabichenko Organization of control programs of business Pages: 201-206Zlateva-Petkova Tsanka Human resources quality as a factor for competitive power of organizations Pages: 207-212T.N. Shkoda World experience in aviation companies staffing executive and administrative personnel Pages: 213-218A.V. Bodnar The information and communications in operation of business Pages: 219-227I.Y. Ivanovich Optimization of informative environment of investment activity of agricultural enterprises Pages: 228-235M.V. Shkrobot The essence and foundation of the system for managing financial resources of enterprises Pages: 236-240