Abstract

The article is devoted to the development of theoretical propositions forming a marketing tool emotional impact on consumers. Aromamarketing proven role as an instrument of sales promotion. This algorithm acts and typology aromamarketing. Identified target market segments.

Keywords: aromamarketing, innovative methods, target market, marketing tools

Cite as: Oklander, T. (2011). Innovative methods of influence on consumers: aromamarketing. Marketing and Management of Innovations, 32, 97-101. https://doi.org/10.21272/mmi.2011.3.2-14

This work is licensed under a Creative Commons Attribution 4.0 International License

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