Abstract

Studied, analyzed and summarized theoretical basis of marketing management in the enterprise. It is improved determination of economic categories “marketing management”.

Keywords: marketing management, process, enterprise

Cite as: Komarnitsky I. & Tsar, H. (2011). Theoretical principles of marketing management in enterprise. Marketing and Management of Innovations, 32, 110-116. https://doi.org/10.21272/mmi.2011.3.2-16

This work is licensed under a Creative Commons Attribution 4.0 International License

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