The article deals with the establishment of reasonable pricing, taking into account external factors affecting it. Taking for example Trade & Publishing House “University Book” this approach developed by the price of a new children’s English-Russian dictionary, which they plan to release.
Keywords: pricing, comprehensive information support system of pricing, environmental factors
Cite as: Bashuk T. & Gaydabrus, N. (2011). Pricing according to the comprehensive system of information management factors (for example, the ETH “The University Book”). Marketing and Management of Innovations, 32, 135-142. https://doi.org/10.21272/mmi.2011.3.2-19