Abstract

Well-proven necessity of application of marketing approach at the estimation of informative environment of making decision in relation to investing. The role of informacionno-analiticheskoy information is appraised about the participants of investment process, certainly levels of its accumulation, source of search, and criteria of estimation of investors. The mechanism of marketing approach is presented from achieving investment activity

Keywords: investment process, investor, recipient of investments, information, marketing approach, criteria of estimation of investors

Cite as: Ivanovich, I. (2011). Optimization of informative environment of investment activity of agricultural enterprises. Marketing and Management of Innovations, 32, 228-235. https://doi.org/10.21272/mmi.2011.3.2-32

This work is licensed under a Creative Commons Attribution 4.0 International License

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