Abstract

The article considers the main problems of modern marketing and innovation activity. The necessity of the integration of marketing and innovation management is emphasized. The functions of marketing and innovation management are systematized on the grounds of the categorization sings.

Keywords: innovation, marketing mechanisms, brand, fragmentation, integration

Cite as: Golubovska, O. (2011). Problem-solving questions of the provision marketing and innovation activity on the enterprise. Marketing and Management of Innovations, 41, 80-84. https://doi.org/10.21272/mmi.2011.4.1-10

This work is licensed under a Creative Commons Attribution 4.0 International License

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