Abstract

The article examines the holistic concept of marketing as a basis of integrated interactions with client firms. The main parameters of the system studied in relationship marketing paradigm with specific values of each participant. The author’s interpretation of evolutionary stages of development partners in the interactions of market contacts.

Keywords: holistic marketing, business, collaboration, CRM, strategy, partnership

Cite as: Krikovtsev, A. (2011). Holistic marketing in the business interaction between enterprises. Marketing and Management of Innovations, 41, 85-89. https://doi.org/10.21272/mmi.2011.4.1-11

This work is licensed under a Creative Commons Attribution 4.0 International License

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