Abstract

Theoretical and methodological principles of a systematic approach during managing the potential of innovation development are developed in the article. Theoretical framework of structural and logical construction of the complex system of management of the potential of innovation development of enterprises is formalized.

Keywords: system, properties, principles, innovative potential, management of innovative potential

Cite as: Vasilieva, T., Leonov S. & Krivich, Ya. (2011). Conceptual bases of formation of the system of management of innovation development potential of an enterprise on the principles of marketing . Marketing and Management of Innovations, 41, 160-171. https://doi.org/10.21272/mmi.2011.4.1-22

This work is licensed under a Creative Commons Attribution 4.0 International License

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