Abstract

The article describes the main strategic focus of the enterprise at different stages of the proposal. The results of the influence of elements of the innovation on a set of marketing tools business segment of food products. Revealed generalized opportunities and threats of the microenvironment on the innovative efforts of enterprises diagnosed.

Keywords: marketing differentiator, innovation, strategy, foodstuffs

Cite as: Krikovtseva, N. (2011). Marketing’s differentiators for innovation and their application for forming enterprise strategy . Marketing and Management of Innovations, 41, 185-189. https://doi.org/10.21272/mmi.2011.4.1-25

This work is licensed under a Creative Commons Attribution 4.0 International License

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