Abstract

Takes up a question of formation of the mechanism of interaction of the motor transportation enterprise (MТC) in the market of the international cargo automobile transportations (ICAT) with subjects of the market. Given the characteristic of the basic subjects which operate in market ICAT. The innovation model “card clientenoughtable MТC” in market of ICAT is offered.

Keywords: marketing, logistics, concept, subject of the market, clientenoughtable

Cite as: Ponomaryova N. & Ponomaryov, A. (2011). Formation of the mechanism of interaction of the motor transportation enterprise with subjects the market of the international freight traffics. Marketing and Management of Innovations, 41, 196-201. https://doi.org/10.21272/mmi.2011.4.1-27

This work is licensed under a Creative Commons Attribution 4.0 International License

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