Abstract

The grounds of the creating an innovative enterprise security were considered in the article, the scheme of organizational and economic mechanism of providing was offered and principles of that formation were selected . Marketing component an innovations providing in the provision an innovative component of economic security at enterprise was determined.

Keywords: innovative safety, scheme of organizational economic mechanism (SОЕМ), principles, marketing component of introduction of innovations

Cite as: Vaganova, L. (2011). Creation of the mechanism of innovative safety of the enterprise on the basis of a marketing component. Marketing and Management of Innovations, 41, 202-208. https://doi.org/10.21272/mmi.2011.4.1-28

This work is licensed under a Creative Commons Attribution 4.0 International License

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