In the article identified the source of marketing theory. Detected a double nature and twofold nature of marketing as a tool of transformation product of labor into a commodity. We consider the place and role of marketing in the economic sciences. It is proved that marketing has physical and economic components.
Keywords: needs, consumer marketing concept, consumer value, manage relationships with customers, product, quality of life
Cite as: Oklander, T. (2011). Genesis of marketing. Marketing and Management of Innovations, 41, 33-37. https://doi.org/10.21272/mmi.2011.4.1-03