Abstract

In article deals the main directions of environmental marketing for the effective implementation of sustainable development. The role of state bodies, enterprises, organizations and the public in implementing environmental marketing.

Keywords: environmental marketing, environmental needs, concept of ecological marketing region, marketing of environmental services, environmental audits

Cite as: Yarema, V., Lendyel O. & Myshko, C. (2011). Use of instruments of environmental marketing concept in sustainable development of the region . Marketing and Management of Innovations, 41, 222-232. https://doi.org/10.21272/mmi.2011.4.1-31

This work is licensed under a Creative Commons Attribution 4.0 International License

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