Abstract

The following article is focusing on the topic of mobile marketing, its role at today’s customer and the role of smartphones in this context.

Keywords: mobile marketing, smartphone, communications, mobile web, HTML5, iButterfly Plus

Cite as: Mirchev A. & Dicke, Ph. (2011). Mobile marketing and the usage of a smartphone. Marketing and Management of Innovations, 41, 50-59. https://doi.org/10.21272/mmi.2011.4.1-06

This work is licensed under a Creative Commons Attribution 4.0 International License

References

1. Mobiles Marketing erfahrt bei Kunden hohe Akzeptanz Perspektive: Mittelstand-Studie, 12.10.2010/.
2. Smartphone-Verkaufszahlen klettern um mehr als 40 Prozent. – Rezhim dostupu: http://www.heise.de/resale/meldung/Smartphone-Verkaufszahlen-klettern-um-mehr-als-40-Prozent-1044272.html; Strategy Analytics.
3. McKinsey Quarterly – High Tech Practice – How new Internet standards will finally deliver a mobile revolution April 2011 [Elektronniy resurs]. – Rezhim dostupu: http://www.mckinsey quarterly.com/How_new_Internet_standards_will_finally_deliver_a_mobile_revolution_2788
4. Mobile Marketing Anbieter Deutschland – Marktchancen, Wachstumspfade und Erfolgsfaktoren SABiDU global infostructures [Elektronniy resurs]. – Rezhim dostupu: www.sabidu.biz.
5. Official site of the commercial agency. – Rezhim dostupu: www.dentsu.de.
6. Dentsu Announces Start of Distribution of iButterfly Plus, a Social Game for Smartphones, in 86 Countries and Regions [Elektronniy resurs]. – Rezhim dostupu: http://www.dentsu.com/news/ release/2011/pdf/2011057-0530.pdf