Abstract

It is analyzed the essence of synergistic competitive benchmarking. The classification of types of synergies is developed. It is determined the sources of synergies in conducting benchmarking of competitive advantages. It is proposed methodological framework definition of synergy in the formation of competitive advantage.

Keywords: competitiveness, competitive advantage, synergies, benchmarking, machine-building enterprises, performance

Cite as: Pererva P. & Tkachova, N. (2011). Synergetic effect of benchmarking competitive advantages. Marketing and Management of Innovations, 41, 55-66. https://doi.org/10.21272/mmi.2011.4.1-07

This work is licensed under a Creative Commons Attribution 4.0 International License

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