Abstract

Essence of the personal branding is certain, the specific features of the personal brands are exposed by comparison to classic one, that distinguishes them as the special market force, conceptual positions of forming of the personal brand are considered and improved as a commodity, classification of groups of instruments of the personal branding is worked out.

Keywords: personal brand, effective brand, competitiveness of personality, image

Cite as: Bilovodska O. & Pusikova, M. (2011). Analysis and estimation of the personal branding in the conditions of personality’s increase of professional success. Marketing and Management of Innovations, 41, 67-74. https://doi.org/10.21272/mmi.2011.4.1-08

This work is licensed under a Creative Commons Attribution 4.0 International License

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